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Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers’ stated purchasing of eco-labeled seafood to nine variables: environmental knowledge regarding seafood production, familiarity with eco-labels, subjective knowledge, pro-environmental self-identification, sense of personal responsibility, concern for negative environmental impacts from seafood production, perceived consumer effectiveness, gender and education. Results from this study suggest that strengthening the emotional component of consumer decision-making and improving the level of consumer familiarity with seafood eco-labels could stimulate more pro-environmental seafood consumption.
Research news | 2017-09-24
Why it is high time for a more people-centred paradigm in Earth System science to better study the challenges of the Anthropocene
General news | 2017-08-29
Centre science director Carl Folke awarded the 2017 Gunnerus Award in Sustainability Science for his outstanding scientific work
Research news | 2017-08-25
Invasion of the Indo-Pacific lionfish outside Jamaica reveals need to improve collaboration within marine protected areas
Research news | 2017-08-21
Feed resources is the big challenge for expansion of marine aquaculture - not lack of suitable ocean space
Research news | 2017-08-19
Social innovation initiatives must be fit for the challenges of the Anthropocene
Research news | 2017-08-18
Collaborative governance not always fit for solving environmental problems, according to new review article in Science