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Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers’ stated purchasing of eco-labeled seafood to nine variables: environmental knowledge regarding seafood production, familiarity with eco-labels, subjective knowledge, pro-environmental self-identification, sense of personal responsibility, concern for negative environmental impacts from seafood production, perceived consumer effectiveness, gender and education. Results from this study suggest that strengthening the emotional component of consumer decision-making and improving the level of consumer familiarity with seafood eco-labels could stimulate more pro-environmental seafood consumption.
General news | 2017-07-20
Initiative is the first time that companies from Asia, Europe and the US have come together with the aim to end unsustainable practices
Research news | 2017-07-19
Financial markets example of how information flows are turning increasingly faster and more complex in the Anthropocene
Research news | 2017-07-11
More companies join largest seafood producers’ quest for ocean stewardship
Research news | 2017-07-02
Centre director Johan Rockström co-authors six-point plan for turning the tide of the world’s carbon dioxide by 2020
Research news | 2017-07-01
New study examines how a change in migration patterns of the northeast Atlantic mackerel led to intergovernmental dispute
Research news | 2017-06-29
Henrik Österblom is concerned about the ocean and engaged in ensuring that his work reaches outside of academia