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Eco-certification has become an increasingly popular market-based tool in the endeavor to reduce negative environmental impacts from fisheries and aquaculture. In this study, we aimed at investigating which psychological consumer characteristics influence demand for eco-labeled seafood by correlating consumers’ stated purchasing of eco-labeled seafood to nine variables: environmental knowledge regarding seafood production, familiarity with eco-labels, subjective knowledge, pro-environmental self-identification, sense of personal responsibility, concern for negative environmental impacts from seafood production, perceived consumer effectiveness, gender and education. Results from this study suggest that strengthening the emotional component of consumer decision-making and improving the level of consumer familiarity with seafood eco-labels could stimulate more pro-environmental seafood consumption.
Research news | 2017-06-22
Fisheries in least developed countries among world’s most vulnerable to climate change
Research news | 2017-06-21
Placed-based sustainability efforts often fail to recognise the risk of piling up the environmental pressure elsewhere
Research news | 2017-06-15
How an ongoing project aims to develop positive visions of the Anthropocene for southern Africa and beyond
General news | 2017-06-13
Centre director selected from a global short-list of remarkable candidates demonstrating "extraordinary leadership in mid-career"
Research news | 2017-06-12
New study explores how information and collaboration influence governance networks, and highlights trade-offs and benefits of using adaptive policies
Educational news | 2017-06-12
We seek change makers for LEAP - a new leadership programme on human and planetary opportunities